Naming Ceremonies Held Within Sheldon Kennedy Centre of Excellence

June 18, 2024
Red Deer, Alberta – A number of room naming ceremonies have been held within the Sheldon Kennedy Centre of Excellence.


Multiple public room naming ceremonies have been held to recognize major donors in the Sheldon Kennedy Centre of Excellence capital campaign. The named rooms include the Kiwanis Club of Red Deer Intake Room, the Rifco Employee Giving Boardroom, the Co-operators Remote Testimony Room, the Royal LePage Network Family Room, the Lacey Family Community Boardroom, The 360 Fitness Studio Gym, the Piper Creek Optimists Volunteer Area, the Servus Credit Union Family Room, the Gord Bamford Foundation Board Room, the Earls Red Deer Family Room, the Central Alberta Tile One Social Sphere, and the Red Deer Regional Health Foundation Dining Hall. While these room names have been made public, other private naming ceremonies have occurred as well.

Mark Jones, CEO of the Central Alberta Child Advocacy Centre, recently announced at the Grand Opening of the Sheldon Kennedy Centre of Excellence (SKCOE) that the public fundraising campaign had reached $12.56 Million. The SKCOE public campaign total was raised almost entirely on public and private donations, including funds raised from naming rooms within the SKCOE itself.

“The Volunteer Area is a good fit for the Piper Creek Optimist Club. We are a service club, and we volunteer our time. It’s important to have a space for the many people who volunteer their time here. I want to extend a huge thanks to Mark Jones, the team at the CACAC, and my fellow Piper Creek Optimist club members for this opportunity, and for all of the time, effort, and resources that went into this.” – Braden Corbett, Piper Creek Optimist Club.


“It’s important to Servus Credit Union that we partner with like-minded organizations, and the Sheldon Kennedy Centre of Excellence is a huge asset to this community and communities throughout the Province of Alberta. Because we believe wholeheartedly in the Sheldon Kennedy Centre of Excellence’s approach, we’ve been here from the beginning, sponsoring awareness, fundraising events, and now naming this Family Room where we know children and their families can go to heal from the traumas they have experienced.” – Rod Ryckman, Regional Manager, Business Banking, Servus Credit Union


“We are so proud to be a part of this new space. Our mission is to help people live their best life through fitness and this will assist in that. Having it named in our honor ensures our mission expands to more folks and for users of the space to know that 360 Fitness has their back. The Sheldon Kennedy Centre of Excellence is one of a kind and will, without a doubt, help so many people in our local area and around the world. The pure potential of the center for positive change is unlike anything else out there and the effects will have a ripple far and wide.” – Jack Wheeler, Founder & CEO of 360 Fitness.


“The significance of naming the space was to help the community know there was a boardroom at the CACAC that they could reserve for community meetings. I got involved with the campaign before it was a campaign. I sat at a table with several founding members of the team and said that this project made so much sense from a business perspective, and look how far they have come! I absolutely believe in this project campaign from the start to the finish and beyond.” – Kathy Lacey


“We couldn’t support AHS’s Step Up Step Down program in the Centre of Excellence without our incredible donors. We are astounded every day by the generosity of our community and are proud to be able to assist our donors in supporting incredibly important causes like child and adolescent mental health programming.” – Manon Therriault, CEO at Red Deer Regional Health Foundation


“I am deeply honoured and humbled to support the Central Alberta Child Advocacy Centre through my foundation. The dedication and hard work of this organization align with our mission to make a positive impact in the lives of children and families in this community. The naming of the boardroom is a testament to our ongoing commitment to provide a safe and supportive environment for those who need it most. Together, we can make a difference and ensure that every child has the opportunity to thrive.” – Gord Bamford


“We believe the Sheldon Kennedy Center of Excellence & the Central Alberta Child Advocacy Center are a very important part of our community. It is an honor to be the only Real Estate Brokerage with a Family Room in the CACAC. We hope this room brings children & their families comfort & security in their most vulnerable time of need.” Norm Jensen, Owner/Manager Royal LePage Network Realty Corp.


“Our employees chose the CACAC as our corporate charity, twice! The Rifco charity committee works hard to put on special events and fundraisers throughout the year to support the CACAC. Naming the space allows them to have a lasting connection. A point of pride to look to, for a cause we all hold special.” Roger Saran, President and COO, Rifco National Auto Finance.


“For the past 74 years Kiwanians have a storied history of making Red Deer a better place to live. The Central Alberta Child Advocacy Centre is dear to our hearts. Like CACAC we view child abuse as a community-owned issue that deserves everyone’s attention, advocacy, and action. The Kiwanis motto is ‘Serving the Children of the World’ and we are proud to have the intake room named after our club.” – Kiwanis Club of Red Deer


“The Earls Red Deer team got involved after meeting Sheldon Kennedy. We were so impressed with the work he had done in Calgary, and we were so moved by what he had written in his book. How could you not get involved? For us, working with the Central Alberta Child Advocacy Centre and supporting this goal was the right thing to do. Terry Loewen and Mark Jones and their team have done an unbelievable job. From 5000 square feet to this Sheldon Kennedy Centre of Excellence – look at it now!” – Bill Olafson


“Central Alberta Tile One has always believed that community has been the key to our success; seeing the way the community came together in the fundraising & building of the Sheldon Kennedy Center of Excellence has been a testament to Red Deer’s determination and compassion. We are honored to have our name on the Social Sphere, a place where the community within the Sheldon Kennedy Center of Excellence can gather to collaborate, connect or take a moment of pause when needed. We whole-heartedly believe that Central Alberta will see positive changes as a result of the CACAC & the Center of Excellence.” – Shannon Moench, Owner/Operator Central Alberta Tile One


“The scope of influence the Sheldon Kennedy Centre of Excellence has for Central Alberta as a whole, resonates closely with The Co-operators and its 35 locations across Central Alberta. At the Co-operators, we believe the world is a better place when we take care of the things that matter. We strive to work together to be stronger, safer, and more resilient. We are extremely proud to be part of the Sheldon Kennedy Centre of Excellence, and without a doubt our clients will smile too with what together we have accomplished. This was an enormous undertaking and to see if all come to fruition is absolutely magical.” – Sherri Ryckman, Co-operators AVP West Region/Senior Manager – Central AB District

The Sheldon Kennedy Centre of Excellence recently held its Grand Opening on May 16th. Three of the organizations within the SKCOE are fully operational, and the remaining partners are set to begin operations before the end of the summer. The organizations currently operating are the Central Alberta Child Advocacy Centre, The Central Alberta Sexual Assault Support Centre, and AHS’ Move Your Mood Studio. To learn more about the Sheldon Kennedy Centre of Excellence, and to donate, visit


About CACAC: The Central Alberta Child Advocacy Centre is a not-for-profit organization rooted in the protection and recovery of today’s most innocent and vulnerable – our children. The Centre is comprised of a collective that is driven by the courage to support children, youth, and their families affected by abuse, enabling them to build enduring strength and overcome adversity. We work in a collaborative partnership with the Alberta Children and Family Services, Alberta Health Services, Alberta Justice, Alberta Education, Red Deer Polytechnic, the Central Alberta Sexual Assault Support Centre and the RCMP. Together we harness our collective courage to provide children with supported recovery.

For more information on CACAC, please visit:

For additional information contact:
Dylan Rambow
Communications Coordinator
p. 587-272-2233 c. 403-585-5743

Iaian Park Director of Community Development
p. 587-272-2233

Over $5 Million Total Raised By The Gord Bamford Foundation



Toronto, ON – Multiple CCMA and CMA award-winning country star Gord Bamford, has raised over $143,000 in support of the The Gord Bamford Foundation via his Kick COVID in the A** Tour Part 1. With Gord’s leadership and connections, funds raised for the Foundation benefit youth in communities across Canada through initiatives and programs that support education, music, health care, sports and multi-use community facilities. Over the past 15 years, the Gord Bamford Foundation has raised a total of over $5 million to benefit Canadian youth.

The Kick COVID In The A** Tour Part 1 had stops across Alberta and Saskatchewan, and was made possible with incredible partners including Kubota Canada Ltd. and Peavey Industries LP. It is important to Gord that any funds raised from the tour through the support of fans, friends, and corporate partners are donated in the area they were collected in, and then spread throughout the region. Funds raised from the tour are supporting 13 community groups across Alberta and Saskatchewan.

“It has always been important to me to never forget how it all began. This small town tour is exactly that, grassroots. The excitement and connection from the fans have been incredible. The timing for the tour was the latter part of the pandemic, and this allowed me to continue to do what I love to do, play music, especially during a time when it was needed the most,” said Gord Bamford. “The added bonus was the give-back component for local community groups. We helped them to raise considerable funds to reinvest into their programs during a time of high need.”

Despite the global pandemic, the Foundation found creative ways to host several fundraising events over the last couple of years, including the CCMA-nominated Father’s Day Special, sold-out Drive-In Tour and the 15th Annual Gord Bamford Charity Golf Classic generating $367,000 to be distributed back into communities by the Gord Bamford Foundation. Gord’s incredible Wild Rose Co-op Fuel Good Community Concert also raised a total of $44,000 and supported 14 organizations in Camrose, AB.

“After a long wait for our Wild Rose Co-op Fuel Good Community Concert, we were able to have a great night in Camrose and were able to help raise $44,000. These monies will be distributed out to fourteen local community groups in the Camrose area. For a first-time event, this is a substantial amount, and we couldn’t have done it without the efforts and support of many, including key partners, business sponsors, volunteers and of course, all of the folks that purchased tickets,” said Gord Bamford.

Industry peers widely respect Gord’s philanthropy efforts. He has been recognized for his work with honours including the MusiCounts Inspired Minds Ambassador Award (MIMAA) presented by The Canadian Scholarship Trust Foundation, the 4-H Canada Distinguished Alumni Award and the CCMA Humanitarian of The Year Award.

The follow-up Kick COVID In The A** Tour Part 2 will begin later this fall, and will continue to raise funds to support communities across Canada. Any community organizations interested in participating should contact Corinne Szepesi at the Gord Bamford Foundation: 780-914-9175,

For more information on Gord and his upcoming tour dates, visit


About Gord Bamford Charitable Foundation

Operating across Canada for the past 15 years, The Gord Bamford Foundation is passionate about supporting youth. The Foundation is headed up by award winning country music artist, Gord Bamford. Through his leadership and connections, the Foundation has been able to raise over $5 million to support initiatives that include or involve music, education, health care, sports, and multi-use facilities that benefit youth across Canada.

About Gord Bamford

Australian-born and Alberta-raised, Gord Bamford stands as one of the most awarded artists in Canadian country music history, with an impressive 26 Canadian Country Music Association (CCMA) Award wins including Album of the Year, Single of the Year and Male Artist of the Year.

He has also received multiple JUNO nominations and is a two-time winner of the CMA Global Country Artist Award. With over 85 million streams and 5 billion audience impressions on radio globally, Gord has had 28 Top 10 singles in Canada including No. 1 hits “When Your Lips Are So Close,” “Country Junkie” and “Dive Bar,” which was certified gold status in Canada.

Gord proudly released his 10th studio album, Diamonds In A Whiskey Glass, in the early summer of 2021, followed by the Diamonds In A Whiskey Glass (Deluxe Diamond Edition) in May of 2022, which has been sitting as a top seller in Canada for the past three weeks. He was also named the inaugural host of Anthem Entertainment’s first-of-its-kind audio/visual music-focused broadcast and podcast series Real Country Livin’ in partnership with SiriusXM Canada. Most recently, Gord was nominated for 2022 CCMA Awards for Ford F-150 Album of the Year for Diamonds in a Whiskey Glass and Video of The Year for “Heaven On Dirt”.

Fuel Good Community Concert Featuring Gord Bamford moved to November 20, 2021


Camrose, AB- The Fuel Good Community Concert in support of the Gord Bamford Foundation, presented by Wild Rose Co-operative Association LTD in partnership with Peavey Mart, Kubota Canada, Camrose Chrysler have made the difficult and disappointing decision to post-pone the Fuel Good Community Concert from September 25, 2021, and moving the concert to November 20, 2021.

The current COVID-19 uncertainty in the Province of Alberta, the health and safety of our ticket holders, volunteers, entertainers, and event organizers is our number one priority, and hopefully in the next two months we will be able to come together for a great community event in support Camrose Community Groups.

All tickets purchased for the September 25, 2021, show will roll over to the November 20, 2021, show, due to the charitable nature of the event, no ticket refunds will be processed at this time.

Wild Rose Co-op has partnered with the Gord Bamford Foundation for Fuel Good Day 2021 on September 21, 2021, where Wild Rose Co-op will be donating 7 cents per litre and $1.00 from every Co-operative Coffee and Big Cool sales purchased that day to the Foundation. Camrose Community groups are encouraged to apply to the Foundation for funding. Wild Rose Co-op and the Gord Bamford Foundation invites everyone to “Fuel Up” and come and enjoy the activities on September 21, 2021 at the Downtown and Eastside Gas Bars.

The Fuel Good Community Concert featuring Gord Bamford, with special guests Blake Reid and Maddison Krebs is an event to compliment Fuel Good Day and funds raised through the concert will also be donated through the Gord Bamford Foundation to the Camrose Community.

The Gord Bamford Foundation is passionate about supporting youth. As a Foundation they provide funds for initiatives that include or involve music, education, health care, sports, and multi-use facilities that benefit youth across Canada. In the fourteen years of operation the Foundation has generated over $4.2 million dollars, supported more than 63 worthwhile children’s charities which has impacted more than 700,000 children.

Camrose Community Groups can apply for funding at

Any questions or concerns can be directed to Rick Stang, Operations Manager at Wild Rose Co-op at 780-672-3107.

Rick Stang                                                       Corinne Szepesi
Wild Rose Co-op Operations Manager     Foundation Manager
Phone: 780-672-3107                                   Phone: 780-914-9175
EMAIL:               EMAIL:

97 South Song Sessions Presents “Hope Springs” in support of the Gord Bamford Foundation



97 South Song Sessions Presents “Hope Springs” Songwriters Circle from Nashville in Support of Canadian Children’s Charities

Penticton, British Columbia, May 18, 2021 – 97 South Song Sessions, the group behind Penticton’s summer songwriters festival of the same name (, will produce and donate a live-streamed songwriters circle entitled “Hope Springs” to several Canadian charities for their fundraising efforts. The Gord Bamford Foundation will air the event streaming from South X Sea Studios in Nashville, on June 4th at 7pm PST/8pm MDT/10pm EST. The one-hour show will be a combination of storytelling and acoustic performances by the songwriters behind the hits.

Featured songwriters include Grammy winner Tim Nichols (Live Like You Were Dying – Tim McGraw), longtime Sheryl Crow collaborator, Jeff Trott (Every Day is a Winding Road), Canadian star, Carolyn Dawn Johnson (Single White Female – Chely Wright) and chart-topper, Wynn Varble (Waitin’ On A Woman – Brad Paisley). Well, known media personality Paul McGuire will serve as host.

“We are so excited at the opportunity to be involved. We love country music and it’s always great to hear the stories of where the songs come from. Huge thanks to everyone at 97 South for your support of the Gord Bamford Foundation and including us in this event.”

~ Corinne Szepesi, Foundation Manager

Says 97 South Song Sessions Director, Robert Ott, “97 South is thankful that we can support the kids and these incredible charitable communities during such a challenging time with the help of songwriters and all those who have contributed to making this event a reality.”

Tickets and Donation opportunities are available through the charities and the 97 South website.



 Gord Bamford Foundation: As a not for profit organization, The Gord Bamford Foundation is passionate about supporting youth. As a Foundation, we provide funds for initiatives that include or involve music, education, health care, sports, and multi-use facilities that benefit youth across Canada. In the fourteen years of operation, the Foundation has generated over $4.2 million dollars, supported more than 63 worthwhile children’s charities which has impacted more than 700,000 children.

97 South Song Sessions is an acoustic music performance and storytelling event where award-winning, multi-genre Songwriters and Recording Artists share the stage, entertaining the audience with tales of the creative journey that inspired their hit songs, which they perform throughout the evening. The result is an intimate show that is variously touching and humorous, and certainly unforgettable. The production company, 97 South Holdings Inc, was founded by Robin Ott (President) and music industry entrepreneur Robert Ott (Director). 97 South, named after the major highway, that connects the stunning Okanagan Valley wine region in British Columbia, launched the songwriters festival in Summer 2019. The 2021 festival takes place July 23 & 24, 2021 in Penticton, British Columbia featuring Canadian and US songwriters from the Country, Pop and Rock genres. 97 South Song Sessions is a destination, cultural tourism experience for travellers seeking a bespoke music event. Visit   97   South at & follow @97southsongs on Instagram and Facebook.

For More Information, please contact:
Corrine Szepesi
Gord Bamford Foundation

Gord Bamford to headline the Drive In for Mental Health Concert series presented by ATB


 A Series Of Exciting Live Shows Bringing Excitement To Albertan’s This Summer In Support Of Local Mental Health Charities Across Alberta


EDMONTON, AB (June 24, 2020) – Multiple CCMA and CMA award-winning entertainer Gord Bamford is pleased to announce The Drive In for Mental Health– a multi-city drive-in concert series presented by ATB Financial kicking off July 1 at Westerner Park in Red Deer. Proceeds from the concert series will go to support mental health charities across Alberta (see current list of mental health charities below).

As summer begins and the province continues to reopen, the unique social distancing drive-in series is a welcome surprise for Alberta’s country music fans who have been in isolation and social distancing since mid-March.

“ATB is proud to make these concerts possible,” said Curtis Stange, president and CEO of ATB Financial. “Not only will they bring together communities across Alberta to enjoy great music safely but all the proceeds will go to help local mental health groups that are helping to keep us well during this difficult time. This is one way ATB is giving back to our community as we get through this together.”

“In these uncertain times, I can’t begin to tell you how excited I am to be hitting the stage in a very unique way,” shared Gord Bamford. “Special thanks to my friends at ATB Financial for bringing this opportunity to us in support of mental health, which in times like these is extremely important for all of us. We are going to deliver a full concert experience straight from the stage to the seat of your car, so roll down your windows and let’s raise some money for a great cause. Music is a very healing part of our lives and well-being, and I know that my band and crew can’t wait to unite as a family once again. Make sure you grab your tickets as there are limited numbers available and we will see ya at the drive-in.”

Organizers are working within the parameters set by Alberta Health Services and Health Canada to ensure all safety measures and health protocols are met and are taking every precaution for the safety of all concert-goers, performers and staff.

Pre-sale codes for the dates below are available today – Wednesday, June 24, beginning at 7:10 am MT via local country radio stations in Red Deer, Lethbridge and Calgary.  Once you have the pre-sale code you can purchase tickets at The public on sale begins Friday, June 26 at 10 am MT at Ticket prices are $65 per vehicle (4 passengers maximum), plus applicable fees and taxes. A limited number of VIP tickets for the first 100 cars will be available for $110 per vehicle (4 passengers maximum), plus applicable fees and taxes. These cars will be sectioned at the front of the venue.



*Additional dates will be announced shortly.

July 1              Westerner Park, Red Deer

July 11            Exhibition Park, Lethbridge

July 18             Grey Eagle Casino, Calgary




As the nationwide leader and champion for mental health, CMHA facilitates access to the resources people require to maintain and improve mental health and community integration, build resilience, and support recovery from mental illness.


Providing survivors of traumatic life events with the treatment and support needed to reclaim their lives.


The Central Alberta Child Advocacy Centre is a not for profit organization rooted in the protection and recovery of today’s most innocent and vulnerable – our children.


Working for children’s mental health since 1914.


A highly-accredited, charitable human services organization that improves the well-being and quality of life for individuals and families in Southwestern Alberta.


  • Each vehicle may include a maximum of 4 people. People sharing a vehicle should be from the same household or cohort.   Windows can be rolled down and convertibles can have rooftops open.  No crowd participation permitted.   People are asked to remain in their vehicles for the entire concert. People hanging outside of their windows or sunroofs will be instructed to stay inside their vehicles by security and MC’s or they will be instructed to leave.
  • No food or beverage sales will be available onsite. No giveaways or handouts onsite. Guests may bring their own food and non-alcoholic beverages to consume within their vehicle.  Guests will be asked to take all their garbage with them when they leave the event.
  • No washrooms will be available on site – the show is designed to be short enough for most guest’s comfort.
  • Assigned parking spots will be clearly marked and distanced 2 metres Drivers will be directed by a parking attendant/marshall upon arrival.  Once parked, guests will be asked to turn off the ignition and avoid idling.
  • Smoking anything including; cigarettes, e-cigarettes and cannabis, vaping, illegal substances and consuming alcohol is strictly prohibited.
  • After the show, the event emcee will give verbal instructions to the attendees regarding exit/egress procedures. Venue staff will direct vehicles that are exiting to ensure order.  Attendees may leave the concert anytime during the show however re-entry will not be permitted.
  • In the event of an emergency, concert-goers are asked to follow all instructions displayed on the large video screens which will include a phone number to call.

Anyone who is in violation of any parameters/rules outlined above will be asked to leave by security.

Additional assets for The Drive-In For Mental Health event are available HERE.

For more information and event health and safety guidelines, please visit

ABOUT GORD BAMFORD: Australian-born and Alberta-raised, Gord Bamford stands as one of the most decorated artists in Canadian country music. He has received 26 Canadian Country Music Association awards including Album of the Year, Single of the Year and Male Artist of the Year wins, and multiple JUNO Award nominations. With over 75 million streams globally, Bamford is a two-time winner of the CMA Global Country Artist Award, with 25 Top 10 singles in Canada including the No. 1 hits “When Your Lips Are So Close” and “Dive Bar.” Bamford is the 2019-2020 recipient of the MusiCounts Inspired Minds Ambassador Award, presented by The Canadian Scholarship Trust Foundation. The award recognizes individuals who have had an extraordinary impact on music education and MusiCounts over the course of its history.  Since 2014, Gord Bamford and the Gord Bamford Foundation have raised over $4M. In February (2020), Bamford received the 4H Canada Distinguished Alumni Award for his Charitable contributions. To date, Bamford has donated $200,000 to MusiCounts to support school music programs, the largest donation ever received from an artist in MusiCounts’ history. These donations provide instruments to children across Canada and give generations of students the opportunity to enjoy the incredible benefits of music in school.  On June 19, Bamford will release his newest single, “Father’s Prayer” and will follow with his highly anticipated ninth studio album later this year.



Website | Facebook | Instagram | Twitter



Charlotte Thompson, Red Umbrella P.R.

Shelby Burnell, Red Umbrella P.R.


ATB Financial, Media Relations

Father’s Day Special Broadcast

4-H Canada Recognizes Gord Bamford with Distinguished Alumni Award

Ottawa, Ontario – January 28, 2020 – 4-H Canada is thrilled to announce Canadian country music artist Gord Bamford will receive 4-H Canada’s Distinguished Alumni Award at the annual 4-H Canada Leadership Awards taking place in Ottawa on February 10, 2020.
Bamford stands as one of the most decorated artists in Canadian country music with 26 Canadian Country Music Association awards, several JUNO nominations, and two CMA Global Country
Artist awards.

But it’s his work off stage that demonstrate the 4-H values he embodies. Bamford has used his success to create opportunities to effect positive change in youth through the work of the Gord Bamford Foundation, which has generated over $4 million for charities. Each year, the Foundation supports 10 to 15 charities, who focus on Canadian communities and kids.
Bamford credits his participation in his local 4-H club for his strong sense of commitment and speaks highly of the personal growth the program offered him.

“As a youngster in the 4-H program, I could not have known the impact the program would have later on in life. It taught me responsibility, leadership, preservation of country life, and service to community,” said Bamford. “The 4-H motto, Learn To Do By Doing, has become my own, helping me find a path to success and an even deeper sense of worldly purpose.”

Proudly supported by Glacier FarmMedia, the 4-H Canada Distinguished Alumni Award recognizes the outstanding leadership and contributions of 4-H alumni to their communities and the greater world around them. It is awarded at the 4-H Canada Leadership Awards, the organization’s signature annual event bringing the 4-H movement together under one roof to showcase the achievements of the leaders who champion 4-H values and make 4-H possible, as well as raise funds to ensure the future of 4-H in Canada.

“The Distinguished Alumni Award is a really important one, that demonstrates to the young people taking part in our programs across the country how what they’re learning today could impact their lives tomorrow,” said 4-H Canada CEO, Shannon Benner. “Gord Bamford’s investment in and dedication to the 4-H community is a wonderful example of how the 350,000 4-H alumni across Canada have a unique opportunity to re-engage and support the empowerment oftoday’s generation of responsible, caring and contributing youth leaders.”

“Glacier FarmMedia is proud to partner with 4-H Canada in celebrating Gord Bamford as the winner of the Distinguished Alumni Award,” says Bob Willcox, President, Glacier FarmMedia. “Mr. Bamford’s leadership and community service in the arts community focused on improving young people’s lives, including The Gord Bamford Foundation, is a testament of how 4-H prepares its members for success.”

Photo by Ben Welland.

Canadian Artist Gord Bamford And Peavey Industries LP Announce Endorsement Agreement

Canadian Artist Gord Bamford And Peavey Industries LP Announce Endorsement Agreement

Country Music And Country Lifestyle Icons Join Forces


Decorated Canadian country music artist Gord Bamford has announced he will soon be partnering with Peavey Mart, MainStreet Hardware and TSC Stores parent company, Peavey Industries LP. The 5-year collaboration will begin January 1, 2020 and will provide heightened opportunities to both Bamford and Peavey Industries to connect with their rural fans and customers in communities across the country.

Bamford will begin a grassroots Canadian tour Soon and Peavey Industries and its three brands will have a presence on the tour in addition to providing resources and support to Bamford’s goal to offer ticket sales as fundraising opportunities to local youth and community organizations via the Gord Bamford Foundation. Additional collaborative projects or programs will be launched over the next five years; this tour is just the beginning of what promises to be a strong and mutually oriented, long term partnership.”I’m excited to partner with a grassroots company like Peavey Industries and their affiliated brands – Peavey Mart, MainStreet Hardware and TSC Stores,” said Gord Bamford. “Their brand values align perfectly with my way of life, and I look forward to a great partnership. I am very grateful of this opportunity to grow my career, and for their generous support of the Gord Bamford Foundation and all its initiatives.”The Gord Bamford Foundation is a not-for-profit organization raising funds for initiatives that include or involve music, education, health care, sports, and multi-use facilities to benefit youth across Canada. To date, the Foundation has raised in excess of $4-million! As an ongoing patron of the Foundation, Peavey Industries LP will continue to provide support outside of, and in addition to, this new endorsement agreement.Peavey Industries LP is proud to have recently become “Canada’s Largest Farm and Ranch Retailer” by virtue of their combined three brands. Across the country and on a daily basis, Peavey Mart, MainStreet Hardware and TSC Stores assist their loyal rural customers, most of whom have identified with these brands for years; President and CEO, Doug Anderson is thrilled to have this new partnership in place, allowing Peavey Industries LP’s brands to be so closely associated with award-winning Canadian artist Gord Bamford.

“Gord has the same level of appreciation as we do – for small towns, close-knit communities, farming, ranching and the rural lifestyle. This partnership provides an entirely new avenue for Peavey Industries in our constant effort to connect on the deepest level with our rural customers and their communities,” said Doug Anderson. “We honestly couldn’t be more excited to get started!”

– 30-

About Peavey Industries LP
Peavey Industries LP is the parent to three subsidiary brands totalling 92 retail stores across five provinces. “Canada’s Largest Farm and Ranch Retailer” maintains 49 TSC Stores in Ontario, 40 Peavey Mart stores across Manitoba, Saskatchewan, Alberta and British Columbia, and 3 MainStreet Hardware stores in Alberta. Proudly 100% Canadian owned, Peavey Industries stores have been serving their loyal customers since 1967.

The Gord Bamford Foundation raises $464,755 at 12th annual event


RED DEER, AB – The Gord Bamford Foundation is pleased to announce that $464,755 was raised during the Canadian country singer’s 12th Annual Charity Golf Classic, contributing to the foundation surpassing a fundraising milestone of over $4 million raised to date for children’s charities across Canada.

Held in central Alberta on August 7 and 8, and presented by JEDCO Energy Services Corp., the event also saw its first ever live pledge drive that raised $76,000 for featured charity The Central Alberta Child Advocacy Centre (CACAC).

“This event all started as a dream back in 2008, to support local charities and children in central Alberta,” explained Gord Bamford. “Now over time we’ve seen the impact these monies can have to support groups such as the CACAC, Make-A-Wish Foundation, MusiCounts and countless other organizations so they can fulfill their dreams. I am so proud of support we’ve received from donors, businesses and friends and to keep hosting this event in my home province.”The two-day star-studded event in Red Deer, AB included a sold-out evening hosted by Paul McGuire (ET Canada) at the Cambridge Hotel Resort & Conference Centre. Over 750 attendees were entertained with performances by Canadian country music stars Gord BamfordDallas SmithAaron Pritchett, Jess Moskaluke, and Jojo MasonBuddy Owens and Galen Griffin also took the stage to perform a Merle Haggard tribute piece, alongside Gord Bamford.Bamford was also honoured at the event by Jeff McWhinney, Keeper of the Grey Cup. Both the singer, and Make-A-Wish recipient Abby, whom Gord had presented a $10,000 donation to earlier in the evening, received white gloves to officially receive the historic trophy. McWhinney also placed his father Glenn’s Grey Cup ring, won in 1954 as an Edmonton Eskimo, on Abby’s finger.The Gord Gathers, Gord Gives themed event also featured a live auction, where guests could bid for the chance for hockey icons Glenn AndersonRob BrownTheo Fleury, Olympic curlers Brad GushueKevin KoeGeoff Walker, professional bull rider Scott Schiffner, or one of the country music stars to join them on the golf course the following day.Additonal auction items included a Pittsburgh Penguins hockey experience for four with Gord Bamford and assistant coach Mark Recchi, one week at a spectacular beachfront luxury condo in Puerto Vallarta, an Edmonton Oilers “Skate With The Stars” package and two unique Lewis Lavoie paintings which were completed live during the course of the evening.Other beneficiaries from the monies raised this year include Big Brothers Big Sisters Lacombe & District, Blackfalds Wranglers, Canadian Children’s Hospital Foundation, Hockey Alberta Foundation – Every Kid Every Community, Make-A-Wish Foundation, MusiCounts, The Central Alberta Buccaneers, Central Alberta U16AA Ringette, Robbie Dean Family Counselling Centre, Gary W. Harris Canada Games Centre and Sutter Fund.Photos of the event can be found here. (Photo Credit: Two Stones Creative Co.)


Local Charities to Benefit from the Upcoming Pics & Sticks Charity Event

For Immediate Release
Monday, December 3, 2018

Local Charities to Benefit from the Upcoming Pics & Sticks Charity Event

Penticton, BC – The Gord Bamford Foundation is hosting its first annual Pics & Sticks Charity event to take place
May 15 and 16, 2019. Hosted by Gord Bamford and Kevin Primeau the event gives people the chance to play
alongside NHL alumni like Glenn Anderson, Chris Joseph, Marty McSorley, Ron Low and country music stars like
Gord Bamford, Dallas Smith, Aaron Pritchett and Chad Brownlee.

In partnership with the South Okanagan Youth Foundation the event will give back to local and British Columbia
charities including Children’s Miracle Network, Make-A-Wish Foundation British Columbia, Basic for Babies, and of course, the area’s minor hockey associations.

The weekend is the perfect mix of sport and music, two things that everyone can enjoy. Consisting of a charity
hockey game at the South Okanagan Event Centre in Penticton, an 18 hole golf tournament at the Nk’Mip Canyon Desert Golf Course in Oliver, and a banquet and concert at the Spirit Ridge Resort in Osoyoos, the event is the first of its kind in the area.

Minor hockey teams from Osoyoos to West Kelowna will benefit as they’ve joined forces to help sell tickets for
the event earning them $6.00 per ticket sold for their respective hockey team. Local businesses have stepped up
to be retail outlets for the teams to sell their tickets out of. Currently, you can purchase your tickets from these
local participating minor hockey teams, their adopted outlets, online, or directly from the SOEC box office. The
ticket link is listed below.

“This event brings together a few of my favourite things. Country music, hockey, golf, and community support.
I’m really looking forward to watching this event unfold in one of Canada’s most spectacular settings,” said Gord

To see the complete list of sponsors, participating hockey teams and local businesses, visit our website.

Sponsorship opportunities are still available and can be found at:
okanagan-pics-sticks/ and visit for ticket purchases.


About the Gord Bamford Foundation: As a not for profit organization, The Gord Bamford Foundation is passionate about supporting youth. The foundation provides funds for initiatives that include or involve music, education, health care, sports, and multi-use facilities that benefit youth across Canada. Gord Bamford is an award winning country artist who is a 24-time CCMA award winner with 23 Top 10 singles in Canada. Gord has been nominated a total of 7 times for the coveted Apple Music Fans Choice Awards by the Canadian Country Music Awards. His recent hit ‘Dive Bar” reached number one on the Neilsen Music Country Airplay Chart in Canada.

Connect with Gord & The Foundation

Web: &
Twitter: @gordbamford & @GordBamfordFDN
Facebook: &
Instagram: TheGordBamford & GordBamfordFDN

Direct Media Inquiries to:

Trina Rathgeber
Capiche Communications