COUNTRY MUSIC AND COUNTRY LIFESTYLE ICONS JOIN FORCES

PRESS RELEASE
For Immediate Release
Tuesday, November 5, 2019

COUNTRY MUSIC AND COUNTRY LIFESTYLE ICONS JOIN FORCES

Canadian artist Gord Bamford and Peavey Industries LP announce endorsement agreement

TORONTO, ON – Decorated Canadian country music artist Gord Bamford has announced he will soon be partnering with Peavey Mart, MainStreet Hardware and TSC Stores parent company, Peavey Industries LP. The 5-year collaboration will begin January 1, 2020 and will provide heightened opportunities to both Bamford and Peavey Industries to connect with their rural fans and customers in communities across the country.

Bamford will begin a grassroots Canadian tour Soon and Peavey Industries and its three brands will have a presence on the tour in addition to providing resources and support to Bamford’s goal to offer ticket sales as fundraising opportunities to local youth and community organizations via the Gord Bamford Foundation. Additional collaborative projects or programs will be launched over the next five years; this tour is just the beginning of what promises to be a strong and mutually oriented, long term partnership.

“I’m excited to partner with a grassroots company like Peavey Industries and their affiliated brands – Peavey Mart, MainStreet Hardware and TSC Stores,” said Gord Bamford. “Their brand values align perfectly with my way of life, and I look forward to a great partnership. I am very grateful of this opportunity to grow my career, and for their generous support of the Gord Bamford Foundation and all its initiatives.”

The Gord Bamford Foundation is a not-for-profit organization raising funds for initiatives that include or involve music, education, health care, sports, and multi-use facilities to benefit youth across Canada. To date, the Foundation has raised in excess of $4-million! As an ongoing patron of the Foundation, Peavey Industries LP will continue to provide support outside of, and in addition to, this new endorsement agreement.

Peavey Industries LP is proud to have recently become “Canada’s Largest Farm and Ranch Retailer” by virtue of their combined three brands. Across the country and on a daily basis, Peavey Mart, MainStreet Hardware and TSC Stores assist their loyal rural customers, most of whom have identified with these brands for years; President and CEO, Doug Anderson is thrilled to have this new partnership in place, allowing Peavey Industries LP’s brands to be so closely associated with award-winning Canadian artist Gord Bamford.

“Gord has the same level of appreciation as we do – for small towns, close-knit communities, farming, ranching and the rural lifestyle. This partnership provides an entirely new avenue for Peavey Industries in our constant effort to connect on the deepest level with our rural customers and their communities,” said Doug Anderson. “We honestly couldn’t be more excited to get started!”